Have you heard the story about the man who had just enough money to take an ocean liner to his new destination, but didn’t have any extra money to spare? So he packed a load of crackers and cheese for food along the way.
Every day he saw the others enjoying the massive dining room with huge platters of food, but he quietly ate his crackers and cheese in his room and wished he had the funds to participate.
Nearing the end of the trip, one of the other passengers asked him why he didn’t join the others for meals. That’s when the man said he didn’t have the money for dining. The friend scoffed and said, “Your meals were included in your ticket!” This poor soul had denied himself the full pleasures of the trip…… had he only asked!
Isn’t that similar to getting new purchase money business from the Realtors® in your community?
The window of opportunity is perfectly set.
• A large percentage of today’s homebuyers are 30-45 years old and have a mindset of being more local and loyal to their community than the previous generation.
• They look for lifestyle more than just the perfect house and expect to raise their families for 5-10 years versus the previous 3-5 years in this local community.
• They are more civic minded and predisposed to to support their local community.
The timing is perfect for credit unions to step out of their comfort zone and begin promoting their services to this new demographic.
The real estate agent is looking for new resources to get financing. The mortgage loan originators have vanished and the setting is right for the spawning of new relationships. All it takes is reaching out and “asking”.
• Ask if the agent is familiar with the resources of their local credit union
• Ask if there is a way for the credit union to help with their customers and clients
• Ask if the agent or their company would be interested in working together to produce learning opportunities to their sphere of influence.
As in any relationship, familiarity and trust are the cornerstones, but they start as easily as a phone call or an introduction from a mutual friend….but they start with asking!
It’s time for us all to promote our services to the people that need us….so let’s ASK!
Want a complimentary short questionnaire on how to approach real estate agents for more purchase money business, email: Terri@TerriMurphy.com
Bio: Terri Murphy is a speaker, e-communication consultant/e-strategist and the author of 5 books, including her latest with Donald Trump. She is the founder of Terri Murphy Communications, Inc. and WomensWisdomNetwork.com. email: Terri@TerriMurphy.com – for more information visit http://www.TerriMurphy.com or www.MurphyOnRealEstate.com

This entry was posted on Saturday, June 25th, 2011 at 5:41 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.